Research Officer – Mogadishu – Somalia

Hormuud Telecom is the leading telecommunications provider in Somalia. Founded in Mogadishu, for the last 20 years we have provided Somalis at home and abroad with reliable internet, calls, and mobile money services.

We are seeking a highly analytical and detail-oriented Research Officer to join our Marketing Department, specifically under the Business Development section. The incumbent will play a critical role in driving strategic decisions by conducting comprehensive market research, analyzing data, and generating actionable insights. This role is vital to shaping product development, marketing strategies, and overall business growth in the dynamic telecommunications industry.

Market Analysis

• Research and evaluate market trends, regulatory changes, and emerging technologies within the telecommunications sector.
• Track developments in global and regional markets relevant to our services.

Customer Insights

• Gather and analyze customer feedback through surveys, interviews, and behavioral data.
• Identify customer preferences, pain points, and unmet needs to guide product innovation and marketing strategies.

Competitive Intelligence

• Analyze competitor activities, including pricing, positioning, and promotional tactics.
• Benchmark performance against competitors to identify market gaps and opportunities.

Data Analysis & Insights

• Collect, clean, and analyze both qualitative and quantitative data using statistical tools.
• Interpret data to uncover trends and patterns that support decision-making across departments.

Reporting & Communication

• Create and present detailed research reports, visual dashboards, and executive summaries.
• Communicate key insights to internal stakeholders, including sales, marketing, and product development teams.

Research Methods & Tools

• Design and implement research methodologies including online research, focus groups, surveys, and interviews.
• Collaborate with third-party research firms where needed to conduct in-depth studies.

Support Product Development

• Provide data-driven recommendations to product teams to ensure alignment with market needs.
• Contribute to feasibility studies and go-to-market strategy formulation.

• Strong Analytical Skills: Ability to interpret complex data and synthesize findings into actionable insights.
• Effective Communication: Proficiency in presenting research findings clearly to various audiences, including non-technical stakeholders.
• Project Management: Capability to manage multiple research projects simultaneously within deadlines.
• Telecommunications Industry Acumen: Understanding of telco products, services, market dynamics, and customer behaviors.
• Data Analysis: Proficiency in conducting surveys and creating dashboards and visual reports using tools such as Google Forms, SurveyMonkey, Tableau, Looker, Power BI, or Excel.
• Statistical Tools: Hands-on experience with tools such as STATA, SPSS, SAS, Python or R for data analysis.
• Attention to Detail: High accuracy in data collection, validation, and interpretation.

Educational Qualifications

• Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics,Computer science, or a related field.
• A master’s degree or professional certification in Market Research or Data Analytics is a plus.

Additional Considerations

• Experience in the telecommunications industry is highly preferred.
• Must be adaptable and willing to learn emerging market research methodologies and technologies.
• Prior experience working cross-functionally with marketing, sales, and product teams is advantageous.