Capacity Building Training on Communications, Advocacy, Visibility, Fundraising, Program Development, and Storytelling for GREDO Program Staff.

TERMS OF REFERENCE (TOR)
Capacity Building Training on Communications, Advocacy, Visibility, Fundraising, Program Development, and Storytelling for GREDO Program Staff.

Dates: July 27–30, 2025
Location: Baidoa, Somalia.

1. Background

GREDO Relief and Development Organization (GREDO) is a local non-profit, non-governmental humanitarian and development organization with its headquarter in Baidoa and has sub-offices across southern states in Somalia. GREDO focuses on aspects of emergency, humanitarian responses, and development/resilience programs. GREDO, committed to serving communities affected by crises.

GREDO continues to expand its programming and strategic partnerships across humanitarian and development sectors in Somalia. In this growth, the role of strategic communications, advocacy, donor visibility, and documentation of success stories has become increasingly vital. However, a capacity gap exists within program teams at both senior management and field levels in effectively integrating these components into their work. To address this, GREDO seeks to conduct a comprehensive 5-day training that builds knowledge and skills across all levels of program staff in communications, advocacy, fundraising, and effective storytelling through content gathering and success story writing.

2. Objective of the Training

The objective of this assignment is to engage a qualified and experienced consultant/facilitator to design and deliver a comprehensive 4-day capacity building training for GREDO program staff including senior management, coordinators, officers, on key themes of communications, advocacy, donor visibility, fundraising, program development, content gathering, and storytelling.

The training aims to:

• Strengthen the knowledge and practical skills of GREDO staff in integrating strategic communications and advocacy into project design and implementation.
• Enhance staff capacity to meet donor visibility requirements and promote the organization’s impact through high-quality success stories and case studies.
• Improve collaboration and coordination between field teams and the Communications and Advocacy Department.
• Equip staff with tools and techniques to support fundraising, proposal development, and organizational visibility efforts.

3. Scope of Work

The selected Trainer/Facilitator will:

• Design and deliver a 4-day training curriculum combining theory, practical exercises, group work, and real-world examples.
• Provide training to approximately 25 participants, including SMT, Program Managers, Coordinators, Officers, and Assistants.
• Develop and share training materials (slides, handouts, tools).
• Facilitate sessions in both Somali and English as necessary.
• Include interactive sessions for group discussion, mock proposal design, storytelling exercises, and donor visibility analysis.
• Prepare a final training report including a summary of sessions, participant feedback, and recommendations for follow-up support.

4. Key Training Modules

1. Advocacy and Campaigning for NGOs
2. Strategic Communication in Humanitarian Programming
3. Donor Visibility and Branding Compliance
4. Fundraising and Proposal Design Basics
5. Content Gathering Techniques (Photography, Quotes, Testimonies)
6. Success Story and Case Study Writing Techniques
7. Internal Collaboration between Program & Communications Teams

5. Deliverables

• Training Agenda and Methodology
• Training Materials (PPTs, exercises, templates)
• Pre and post-training assessments
• Daily session feedback
• Final Training Report

6. Duration and Location

• Duration: 4 Days
• Dates: July 27–30, 2025
• Venue: Baidoa, Somalia

7. Required Qualifications of the Consultant/Facilitator

Educational Background

• Minimum of Bachelor’s degree in communications, Journalism, International Development, Public Relations, Social Sciences, or a related field.
• Master’s degree is an added advantage.

Professional Experience

• Proven experience in NGO communications, advocacy, and fundraising training
• Strong knowledge of donor visibility, content collection, and storytelling
• Familiarity with Somali humanitarian context preferred
• Fluency in Somali and English
• Excellent facilitation, communication, and reporting skills

8. Budget:

• The consultants shall share financial budget proposal with technical proposals for review.
• GREDO will cover only the consultancy fee; the consultants have to cover their own expenses, such as tickets, travel expenses, lodging, and any other relevant costs.

9. Evaluation Criteria:

Consultant applications will be evaluated based on the following criteria:

• Qualifications and experience (30%)
• Proposed approach and methodology (30%)
• Relevant experience with non-profit organizations (20%)
• Budget and cost-effectiveness (20%)

10. Application Process

Interested consultants/facilitators should submit:

• A technical proposal detailing training approach
• Financial proposal (including facilitator fees and any materials)
• Updated CV highlighting similar assignments
• At least three references or samples of related training work

Submission Deadline: 21th July 2025
Contact Email: consultant@gredosom.org

11. Child Safeguarding Policy

The service provider undertakes to abide by GREDO’s Child Safeguarding policy, which is a statement of GREDO’s commitment to prevent abuse and protect children with whom it comes into contact. This extends not only to children with whom GREDO and its partners work directly but also includes children whose staff are responsible for GREDO believes that the situation of children must be improved through the promotion of their rights as set out in the United Nations Convention on the Rights of the Child (CRC). This includes the right to freedom from abuse and exploitation).

12. Confidentiality

You must observe secrecy with regard to any situation and any information that you become aware of during the course of your engagement and which, due to the nature of the issue, must be considered confidential. The obligation for professional secrecy does not cease at the end of the engagement.