BBC Media Action was founded in 1999 by the BBC as its international development charity. We apply the editorial standards of the BBC, build on its values and often work closely with the BBC World Service and other BBC departments. However, we are legally and financially independent and work to a distinct mission. Originally known as BBC World Service Trust, we changed our name to BBC Media Action in December 2011.
As an independent charity, we are not funded by the UK TV Licence Fee. Our work is made possible thanks to the support of our generous donors – governments, foundations, corporations and individuals.
